Micronic Technologies profiled by Virginia Business
Taking a waste product and turning it into a precious commodity is pure gold in a business sense. Pure water, in the case of Micronic Technologies. Micronic Technologies can take polluted water such as farm water or mine water, and turn it into potable water in one pass, with no chemicals.
Pretty impressive, right? That’s why Joan Tupponce of Virginia Business recently ran an article about Karen Sorber, CEO, and her startup company, Micronic Technologies. In the article Karen shares her insights on the value of Ag Innovation Showcase for startups, and Tupponce does an excellent job presenting a snapshot of the company. (You might remember Micronic from an article we ran in August about the upcoming Ag Innovation Showcase companies.)
At Larta, we not only had an opportunity to get to know Karen and Micronic through Ag Showcase, but the company went through Larta’s USDA CATP (Commercialization Assistance Training Program) this year as well.
“When I think about what kind of progress we made in the program and what Larta has done for us - we have received a lot of advice and counsel on business valuation and investor negotiations,” Karen says about the USDA CAP program. “The advisor helped us improve the storyline and integration, and helped us to articulate it well.”
As a result of both programs, Pegasus, Cargill, Monsanto and Bayer have been introduced to Micronic, making Micronic Technologies a company worth watching.
Thanks for the kind words, Karen! Read the article in Virginia Business.