Commercializing for Climate Change
Are we able to commercialize for good?
Achim Steiner (@ASteiner), the UN Development Programme Chief, in an interview published by DW Akademie, said that the “entire economy thrives on the destruction of nature.”
The interview further notes upon the impact of consumer needs and the practices of the producer that directly impacts the deteriorating status of our global climate and fragile ecosystems. But, can there be a reversal in our economy? Are we able to ‘commercialize for good'?’
Sustainability is not a unique brand feature in California anymore—it is now a necessity for commercial success. Star alumni of Larta’s practice, including Mango Materials, Blue Forest Conservation, and Paulsson, Inc., have utilized their commercialization platforms and developed their own business plans to reflect and positively impact California’s climate future, meet its emission and climate goals and develop a sustainable economy around new opportunities.
Mango Materials’ innovative approach to material production utilizes methane to create an eco-friendly bio-polymer used for textiles, an alternative for petroleum-based plastics, and more. With textiles amounting to one of the largest contributors to water waste and CO2 emissions in the state of California, Mango Materials is actively combating the standard wasteful procedures of clothing manufacturing, while continually developing methods for green production. Mango Materials operates out of the Bay Area.
Santa Monica based Blue Forest Conservation is tackling the largest economic and ecological problem within California: wildfire. Through their novel Forest Resilience Bond, BFC is changing the way private and public entities invest in preventative measures for natural disaster. While “Fighting fire with finance” is their mantra, BFC takes this simple verbiage to the next level by providing real economic incentives to stakeholders to invest in underfunded public conservation projects, including forest cleanups and regular maintenance of these regions. Blue Forest Conservation was recently featured in the Los Angeles Times for their historical bond, which is the first private bond for wildfire prevention.
Paulsson, Inc is a Los Angeles based Fiber Optics technology company that has developed the Advanced Micro-seismic sensor that reduces the environmental and monetary cost of drilling for better, more efficient practices. Despite efforts to promote clean tech and reduce emissions, car and truck emissions are continually rising. The demand for traditional energy, such as gas and oil, is still proportionally increasing; however, Paulsson’s technology has worked to “lessen the environmental impact and to improve the economy of producing the gas shale resources,” according to the National Energy Technology Laboratory.
While the UNDP is reliant upon the recent development of The Lion’s Share fund as a novel approach to innovation investment, Larta Institute has been a major vehicle of change for California’s global impact for 25 years by connecting sustainable tech to mentors and investors that mobilize social change. Commercialization is a silent, yet necessary, component of mobilizing technology to both succeed in the market and promote normative good.