PR for Science Start Ups | Part II: Pitching to the Press
This webinar focuses on public relations for science startups,and strategies for pitching to the press. The session will be led by Tim Gnatek, award-winning communications strategist and co-author of You Only Launch Once.
Learn best practices and insights on how science and technology companies can engage with the media to effectively tell their stories.
The webinar will cover:
How early-stage science and tech companies can craft their stories and identify key characters, plot points, and news to emphasize
Tips on identifying relevant publications and journalists, as well as building a dialogue with media
Crafting and branding a story with social media
Relevant case studies